Entries by Michael Bohan

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Your Favourite Store Could Well be a Franchise

Most people don’t realise the brand name shop they are walking into is actually a franchise. It’s become a more popular way of operating a business model in recent years but has actually been around for centuries. From MacDonald’s burgers and Subway sandwiches to your local opticians or favourite pub chain, many companies use the […]

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Why People Buy from Brands

One of the major advantages of taking on a franchise is that you have a readymade brand to work with. There are a number of reasons why this makes sense, not least the availability of a proven product and, hopefully, all the support you need when you decide to come on board. But why to […]